I came away from an interesting conversation today about service design feeling very inspired. I enjoy a conversation where two minds think a like and share similar values, especially when you work on different types of design for different types of clients. We discussed co-participation, the need for understanding research and how research methods are only useful if used correctly, how clients think they know what their employees/end users want or are doing and how a large problem can be solved very simply with some deep thinking.

It reminded me of the ‘word’ I chose to represent me at our MA degree show ‘Critical Mass’ (ok, it’s two words but I was let off). The more people that understand what ‘service design’ is and understand its value will mean we will live in a happier, more sustainable place. We are getting there….

“Critical Mass”

To create a sustainable lifestyle we need to change our behaviours. People follow trends, especially from their friends, celebrities and the media. If we can create mass behaviour change in the way we live, we can start to make a difference to the world around us. Defined as the minimum amount of something required to start or maintain a venture, critical mass is something I associate with cyclists coming together at the end of the month to make their mark on the streets. This is a great example of people showing solidarity, unity and common attitudes. If enough people who feel passionate about a subject, come together to make a change, the change is likely to happen!